Webtools, Advertising & Design

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It’s been over a month and I have been very lax in my writing. Mainly due
to the inability to completely retire. Now that may seem a simple process,
but when clients are involved, there are obstacles. I have then determined
to “semi-retire.”

I have retired from the internet “rat race” though. I am not attempting to
compete for my piece of the preverbal pie. In contrast, I will be helping
others, like you, obtain your share. Unlike others, I won’t be charging for
this information, but simply putting it here for all to read.

I have found once one person finds the secret [ for example: to Adsense
Arbitrage ], then they capitalize on it. Now why not? They learned it and
therefore create ebooks and sites to obtain money from their knowledge.
That’s the way it is done, right? Well, there is also a lot of garbage
floating out there, too.

I have read a lot of ebooks, purchased and free. I am not going to
regurgitate [much] the information that is already out there. What I will
do is provide my knowledge based on what I actually have and am doing for my
clients and myself.

I will also provide my design experience and even offer some of my leftover
designs for you to start your business - including HTML sites, logos
designs, and partially written ebooks. It’s all yours!

Now, you are expecting a catch, right? Nope. I don’t want anything. I am
done with the internet fight and if you wish to continue on in my name [ or
without my name ] that is fine. I have done my part for the last 10 years.
I will now be pursuing what I have longed to do since I was in high school -
write and illustrate children’s books. So THAT is far from where I was a
year ago.

I have been collecting and trying to organize my information to post so
November should be a good month. I appreciate all your patience and welcome
any suggestions you would like to discuss.

Thank you again and have a wonderful day.

SF Parrott

Welcome to Online Webtools - the newsletter for OneWay Advertising. Over the past several years I have determined to provide my insights, knowledge and life in a format more accessible to the internet world. Thus, another blog is born. This format allows you to read, subscribe and delete all without having the requirement of opt-in. I have found this format less intrusive on my customers.

While I have opened the doors to the masses, I still want to hear from you. From your questions and concerns I develop my newsletter / blog. So keep your inquiries coming.

I hope you find my new easy to use format useful. It will take some time for all my material to move over to my “blog”, so be patient.

Find yourself confused on how to promote your online business? Here’s a simple ebook to help you understand how to increase your rankings. This is a beginners booklet and meant to help the novice understand how to improve search engine rankings.

Download Search Engine Optimization Basics eBook [ PDF]

Introduction to SEO

SEO - Search Engine Optimization - the key to higher rankings and traffic. Search Engine rankings are directly related to Search Engines, like Google and MSN. Directories, such as Yahoo! And Overture are also affected by your SEO. So, how do you find the right choices for the best results?

The SEO Journey

The process of search engine optimization [SEO] includes design, writing and coding your web pages in order to increase SE positioning for chosen targeted keywords. Through various marketing techniques, the online business can maneuver it’s way to the top. Many “so-called” SEO experts will claim to have “reverse engineered” the search engine algorithms and can therefore guarantee a top ten ranking. Despite these claims, the basis of a successful SE campaign has not changed and are presented here in this ebook.

The essentials needed for a long-term search ranking and traffic comprises these components:

1. Keyword Optimization
2. Source Code Optimization
3. Content and Navigation Optimization
4. Robots & .htaccess files
5. Marketing: Link Popularity
6. Importance of Design & Layout
7. Other Marketing Methods

All the Major Search Engines [AltaVista, Google, Lycos, MSN Search] use these components as part of their search engine algorithms. Note that Yahoo! is a directory, not a search engine. Although the term Search Engine is often used to describe both Directories and Search Engines.

Summary: Search Engines basically search the world wide web, indexing sites according to their keywords and relevance. Internet surfers don’t have the time, nor the resources, to surf through thousands of websites to find the information they are looking for. Search Engines make it easier by indexing their web search results in a cohesive format.

Download SEO Basics eBook [ PDF]

On the Road - well, not really. I am providing this section
to enable me to remain in touch when I do travel. My posts
may be a random observation, a brilliant idea or just chit
chat while I traverse the nation or am just
visiting relatives.

I hope you will join me.

Best Regards,

SF Parrott